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Contacts:
Jennifer Aniskovich
Executive Director
Connecticut Commission
on Culture & Tourism
(860) 256-2800
Joanne Morrison
Director of Public Relations
McLaughlin, DelVecchio & Casey
(203) 624-4151 x 30

 

COMMISSION ON CULTURE & TOURISM LAUNCHES CONNECTICUT AMBASSADOR PROGRAM
Residents Encouraged to Promote State as the Perfect Destination, Steeped in Color, Heritage, Culture, Adventure and Fun

HARTFORD, Conn. (June 2, 2005) - As part of its ongoing mission to brand Connecticut a premier travel destination in New England, the Connecticut Commission on Culture & Tourism (CCT) is launching a unique initiative called the Connecticut Ambassador Program.

Designed to recruit state residents as advocates of all that is quintessentially Connecticut, the program's goal is to utilize these newfound state enthusiasts to introduce visiting family and friends to Connecticut as the perfect playground for any age, interest or avocation. Travel research indicates that approximately 40 percent of Connecticut tourists visit the state to connect with relatives and friends, making residents extremely influential as potential promoters of the state as a preferred travel destination.

This makes the Ambassador Program a natural extension of the Commission's newly introduced Connecticut branding campaign, which focuses on the various ways in which visitors and residents "connect" with Connecticut, indicated Jennifer Aniskovich, executive director, Connecticut Commission on Culture & Tourism. 

"We're counting on our new Ambassadors to talk about the various ways in which they connect to diverse and inimitable Connecticut," said Aniskovich, "be it through our festivals, state parks, architectural and artistic achievements, or incredible natural beauty. And of course we want them to mention the fascinating contrasts between historical and contemporary, countryside and cosmopolitan, Ivy league institutions and ivy-covered pathways, world-class theater and world-class sporting events."

She added, "From the shoreline to the foothills to the river valley… from the nationally recognized Thimble Islands to Kent Falls… Connecticut is a state steeped in color, heritage, culture, adventure and fun. It's all worth sharing, and we believe our Ambassador Program will connect with those individuals who are as committed to promoting Connecticut's exceptional assets as we are."

To demonstrate its appreciation for those signing up to be Connecticut Ambassadors, the Commission has created a special Ambassador kit that includes:

- 2005 Connecticut Vacation Guide
- 2005 Connecticut Spring/Summer Culture Guide
- 52 Getaways Connecticut map
- Set of unique postcards to send to family and friends
- Connecticut Ambassador pins

In addition, Ambassadors will automatically receive:

- The 2006 Vacation Guide and 2005 Fall/Winter Culture Guide
- A monthly e-newsletter containing up-to-the-minute information about exciting things to do and see throughout Connecticut

The Commission officially kicks off the Connecticut Ambassador Program on Saturday, June 11 with the debut of its first annual Connecticut Open House Day. During this one-day statewide event, more than 100 cultural and tourism organizations across Connecticut - including art galleries, museums, state parks, tourism venues, historic properties and other key sites- are opening their doors to state residents with free admission and/or a variety of other special visitor incentives. For a complete listing of participating properties and their offers, lot onto CTvisit.com.

Anyone interested in joining the Connecticut Ambassador Program should call 888-CTvisit, or sign up on June 11 at any participating Connecticut Open House Day property.

The Connecticut Commission on Culture & Tourism brings together tourism, film, history and the arts. Its mission is to preserve and promote Connecticut's cultural and tourism assets in order to enhance the quality of life in, and economic vitality of, the state. The Connecticut Commission on Culture & Tourism is located at One Financial Plaza, 755 Main Street, Hartford, Connecticut, 06103.

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