on Culture & Tourism
Director of Public Relations
McLaughlin, DelVecchio & Casey
(203) 624-4151 x 30
COMMISSION ON CULTURE & TOURISM LAUNCHES CONNECTICUT
Residents Encouraged to Promote State as the Perfect Destination, Steeped in
Color, Heritage, Culture, Adventure and Fun
HARTFORD, Conn. (June 2, 2005) - As part of its ongoing mission to brand
Connecticut a premier travel destination in New England, the Connecticut
Commission on Culture & Tourism (CCT) is launching a unique initiative
called the Connecticut Ambassador Program.
Designed to recruit state residents
as advocates of all that is quintessentially Connecticut, the program's goal is
to utilize these newfound state enthusiasts to introduce visiting family and
friends to Connecticut as the perfect playground for any age, interest or
avocation. Travel research indicates that approximately 40 percent of
Connecticut tourists visit the state to connect with relatives and friends,
making residents extremely influential as potential promoters of the state as a
preferred travel destination.
This makes the Ambassador Program a natural
extension of the Commission's newly introduced Connecticut branding campaign,
which focuses on the various ways in which visitors and residents
"connect" with Connecticut, indicated Jennifer Aniskovich, executive
director, Connecticut Commission on Culture & Tourism.
"We're counting on our new Ambassadors to talk about the various
ways in which they connect to diverse and inimitable Connecticut," said
Aniskovich, "be it through our festivals, state parks, architectural and
artistic achievements, or incredible natural beauty. And of course we want them
to mention the fascinating contrasts between historical and contemporary,
countryside and cosmopolitan, Ivy league institutions and ivy-covered pathways,
world-class theater and world-class sporting events."
She added, "From
the shoreline to the foothills to the river valley… from the nationally
recognized Thimble Islands to Kent Falls… Connecticut is a state steeped in
color, heritage, culture, adventure and fun. It's all worth sharing, and we
believe our Ambassador Program will connect with those individuals who are as
committed to promoting Connecticut's exceptional assets as we are."
demonstrate its appreciation for those signing up to be Connecticut Ambassadors,
the Commission has created a special Ambassador kit that includes:
Connecticut Vacation Guide
- 2005 Connecticut Spring/Summer Culture Guide
Getaways Connecticut map
- Set of unique postcards to send to family and friends
- Connecticut Ambassador pins
In addition, Ambassadors will automatically
- The 2006 Vacation Guide and 2005 Fall/Winter Culture Guide
monthly e-newsletter containing up-to-the-minute information about exciting
things to do and see throughout Connecticut
The Commission officially kicks off
the Connecticut Ambassador Program on Saturday, June 11 with the debut of its
first annual Connecticut Open House Day. During this one-day statewide event,
more than 100 cultural and tourism organizations across Connecticut - including
art galleries, museums, state parks, tourism venues, historic properties and
other key sites- are opening their doors to state residents with free admission
and/or a variety of other special visitor incentives. For a complete listing of
participating properties and their offers, lot onto CTvisit.com.
Anyone interested in joining the Connecticut Ambassador
Program should call 888-CTvisit, or sign up on June 11 at any participating
Connecticut Open House Day property.
The Connecticut Commission on Culture &
Tourism brings together tourism, film, history and the arts. Its mission is to
preserve and promote Connecticut's cultural and tourism assets in order to
enhance the quality of life in, and economic vitality of, the state. The
Connecticut Commission on Culture & Tourism is located at One Financial
Plaza, 755 Main Street, Hartford, Connecticut, 06103.