marketing campaign will extend into the fall with magazine advertising, online
marketing and sweepstakes, and an innovative new direct mail cooperative.
The Commission on Culture & Tourism will run print ads in Fall women's
lifestyle and travel magazines including Budget Travel, Better Homes and
Gardens, Family Circle, Good Housekeeping, Ladies' Home Journal, Country Home,
Car & Travel, Travel & Leisure, New York Magazine and National Geographic Traveler.
The Commission's online marketing efforts continue to drive visitors to
www.CTvisit.com this fall. A unique feature beginning mid-September invites
residents and visitors to post fall foliage reports and enter the Connecticut
fall foliage sweepstakes.
The new direct mail cooperative by Connecticut's five
tourism regions and the CCT targets greater New York metro households. Each
region is featured with an invitation to request travel information, special
offers, and E-Newsletter updates. This innovative effort is a key tactic for the
new integrated statewide strategic marketing plan.