STRATEGIC MEDIA BUY CAPTURES PRIME AIR TIME FOR NEW CONNECTICUT TV SPOTS
Commercials to Run Through Summer Tourism Season in New York and Connecticut DMAs
HARTFORD, Conn. (May 23, 2005) – The Connecticut Commission on Culture & Tourism (CCT) plans to reach audiences in New York and Connecticut with its new CONNECTICUT advertising campaign via strategically placed broadcast buys.
As of Memorial Day week, the state’s two :30 television spots will begin airing in the greater New York metropolitan area and the greater Hartford and New Haven areas; the former is slated to run for eight consecutive weeks, the latter for six consecutive weeks.
New Haven/Hartford DMA television buys:
Morning, evening and late news slots have been purchased, as have selected daytime programming, prime access, early fringe and weekend.
WCTX Channel 59 UPN
WFSB Channel 3 CBS
WTIC Channel 61 FOX
WTNH Channel 8 ABC
WVIT Channel 30 NBC
New York DMA television buys:
Morning, evening and late news slots have been purchased, as have selected daytime programming, prime access, selected prime, early fringe and weekend.
WABC Channel 7
WCBS Channel 2
WLNY Channel 55
WNBC Channel 4
WNET Channel 13 PBS
WLIW Channel 21 PBS
WNYW Channel 5 FOX
WPIX Channel 11 WB
WOR Channel 9 UPN
TIME WARNER CABLE
In addition to its broadcast buys, the Commission has scheduled a free-standing newspaper insert for release in June, and is planning online advertising and promotions throughout the summer on its new website: CTvisit.com.
The Connecticut Commission on Culture & Tourism brings together tourism, film, history and the arts. Its mission is to preserve and promote Connecticut’s cultural and tourism assets in order to enhance the quality of life and economic vitality of the state. The Connecticut Commission on Culture & Tourism is located at One Financial Plaza, 755 Main Street, Hartford, Connecticut, 06103.