Industry News – CONNECTicut Fall Campaign

Fall Campaign

The new marketing campaign will extend into the fall with magazine advertising, online marketing and sweepstakes, and an innovative new direct mail cooperative.

The Commission on Culture & Tourism will run print ads in Fall women’s lifestyle and travel magazines including Budget Travel, Better Homes and Gardens, Family Circle, Good Housekeeping, Ladies’ Home Journal, Country Home, Car & Travel, Travel & Leisure, New York Magazine and National Geographic Traveler.

The Commission’s online marketing efforts continue to drive visitors to this fall. A unique feature beginning mid-September invites residents and visitors to post fall foliage reports and enter the Connecticut fall foliage sweepstakes.

The new direct mail cooperative by Connecticut’s five tourism regions and the CCT targets greater New York metro households. Each region is featured with an invitation to request travel information, special offers, and E-Newsletter updates. This innovative effort is a key tactic for the new integrated statewide strategic marketing plan.